What's Next for Video Production? Discover the Surprising Trends Shaping the Industry in 2026

Video content has transformed from a secondary format to a vital communication tool for brands and businesses. With 85 percent of internet users in the U.S. watching online videos monthly, it’s crucial to stay updated with emerging trends as we head into 2026. Video is more accessible than ever, and the ways we produce and consume it are continuously evolving. So, what should brands know about the video production trends that will define this year? Let’s take a closer look.

Trend 1: Short-Form Videos (TikTok, Reels, YouTube Shorts)

Short-form videos are becoming essential! Platforms like TikTok and Instagram Reels have revolutionized content consumption, leading to increased engagement rates up to 90 percent higher than traditional video formats. In 2026, brands will increasingly embrace this format to capture attention quickly and communicate messages effectively.

These quick videos are perfect for showcasing products, sharing quick tips, or revealing brand personalities. With average attention spans decreasing to just eight seconds, short-form content ensures that your message gets through before viewers scroll away.

Trend 2: AI & Automation in Video Editing

Artificial Intelligence is reshaping video production. In 2026, brands will utilize AI and automation to make editing more efficient. Tools that automate scriptwriting and video editing will help businesses save up to 50 percent in production time.

AI can analyze which elements of videos keep viewers engaged. It will suggest improvements, allowing brands to create compelling content that resonates with their audiences. This means businesses can produce high-quality videos faster and more cost-effectively than ever before.

Trend 3: 360° & Interactive Videos

Interactive content will play a significant role in video marketing. 360° videos and interactive storytelling offer viewers immersive experiences that encourage engagement. Brands will use these formats in 2026 to invite consumers into their stories, creating memorable interactions.

For example, a real estate company might use 360° videos for virtual home tours. A fashion brand could offer interactive product demonstrations that let viewers click for more details. Engaging consumers in this way fosters a deeper connection with brands, leading to increased loyalty.

Trend 4: Livestreaming for Brand Engagement

Livestreaming is becoming a critical tool for real-time connection. In 2026, expect more brands to use livestreams for product launches, Q&A sessions, and events. This direct interaction helps build trust, allowing brands to address consumer questions instantly.

Research shows that livestreams can lead to up to 80 percent higher engagement compared to pre-recorded videos. Audiences appreciate the authenticity of live content, making it essential for brands to incorporate livestreaming for genuine engagement.

Trend 5: Behind-the-Scenes (BTS) & Documentary-Style Content

Consumers love to see the real stories behind brands. Behind-the-scenes (BTS) and documentary-style content provide insight into a brand's journey and its people. In 2026, brands will prioritize creating authentic stories that resonate emotionally with audiences.

These videos generate greater audience connection. For instance, a cosmetics brand might show the development process of its products, sharing staff interviews and the challenges they faced. This level of honesty can foster lasting loyalty among consumers.

Trend 6: Personalized Video Marketing

Personalization is increasingly necessary in marketing. In 2026, brands will expand their use of personalized video content to foster deeper connections with their audience. Tailored messages and recommendations based on consumer behavior can enhance the viewer's experience significantly.

Studies indicate that personalized video messages can increase click-through rates by 200 percent. When viewers feel special and valued, they are more likely to engage with the content and make a purchase, proving the effectiveness of this targeted approach.

Trend 7: Vertical Videos for Mobile Users

As mobile usage continues to grow, vertical video formats are becoming vital. In 2026, brands must adapt their video strategies to favor vertical content if they want to engage effectively with mobile viewers.

Platforms like Instagram and TikTok prioritize vertical videos, making them essential for brands focused on reaching their audience. By creating mobile-friendly content, brands can improve user experience, leading to higher engagement rates.

Trend 8: Augmented Reality (AR) & Virtual Reality (VR) Videos

AR and VR are changing how consumers interact with brands. As these technologies become more accessible, expect brands to incorporate AR and VR into their video marketing strategies in 2026.

For example, consumers could virtually "try on" clothes or take a VR tour of a resort before booking. These engaging experiences not only create lasting impressions but also provide innovative ways for brands to showcase products and services.

Getting Ahead in 2026

As we enter 2026, staying informed about video production trends is crucial for brands aiming to excel in a rapidly changing landscape. By embracing short-form videos, leveraging AI in editing, and integrating immersive technologies like AR and VR, creative storytelling opportunities abound.

Now is the time to evaluate your video strategies and consider how these trends can be successfully implemented. Let’s make 2026 a groundbreaking year for innovative video storytelling! Whether you're a large corporation or a small business, there’s no better moment than now to start embracing these trends.